文章基本信息

标题：A disregard for calories during sampling: Exploring the “samples don’t count” effect
本地全文：下载
作者：Chrissy M. Martins ; Lauren G. Block ; Darren W. Dahl 等
期刊名称：Health
印刷版ISSN：1949-4998
电子版ISSN：1949-5005
出版年度：2014
卷号：6
期号：3
页码：218-222
DOI：10.4236/health.2014.63032
出版社：Scientific Research Publishing
摘要：Product sampling is an important part of food retailing promotion. We explore how food sampling affects individuals’ total caloric estimates of a consumption episode. In a field study, at a small self-serve frozen yogurt store, 144 participants were randomly assigned to either a control or samples’ condition. Analysis of variance showed that individuals who had no or one sample overestimated the number of calories they were consuming, while those who had two or more samples underestimated their caloric intake.
关键词：Sampling; Calorie Estimation; Food Intake