文章基本信息

标题：On the Use of Cheap Talk in New Product Valuation
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作者：Rodolfo M. Nayga, Jr. ; Ximing Wu ; Robert G. Brummett 等
期刊名称：Economics Bulletin
电子版ISSN：1545-2921
出版年度：2007
卷号：2
出版社：Economics Bulletin
摘要：This study reports on the potential use of “cheap talk” in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.
关键词：cheap talk