文章基本信息

标题：An empirical investigation on the effects of electronic banking on key customer relationship management
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作者：Kazem Chavoshi ; Ali Ramezanzadeh ; Sohrab Ahmadvand 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2013
卷号：3
期号：12
页码：3013-3018
DOI：10.5267/j.msl.2013.10.020
出版社：Growing Science
摘要：In recent years, there has been good progress on information and communication technology influencing businesses with a new emerging concept called customer relationship management (CRM) and it has made significant changes in electronic banking. The primary objective of this paper is to survey electronic banking effects on key CRM components in one of Iranian banks in city of Tehran, Iran. The survey designs a questionnaire and distributes it among some experts in one of selected regions and the results are verified based on t-student and Freedman tests. Results show that all electronic banking services influence on CRM. In addition, that there are no significant differences among effects of electronic services on CRM but each CRM component has different effects on electronic services. In fact, according to freedman test, improving customer relationship process is the most important factor followed by providing appropriate service for each customer, providing appropriate service on appropriate time for each customer and providing appropriate service by appropriate channel for each customer.
关键词：ATM; CRM; Electronic banking (e-banking); Internet banking; Mobile banking; Telephone banking