文章基本信息

标题：Investigating personal characteristics on e-banking adoption
本地全文：下载
作者：Ali Arfaeian ; Behnam Ghorbanifard Seyed Shahab Mousavi ; Hosseinali Aziziha 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2013
卷号：3
期号：12
页码：2939-2944
DOI：10.5267/j.msl.2013.11.003
出版社：Growing Science
摘要：During the past few years, there have been increasing interests on doing banking transactions using online services through internet. In this paper, we present an empirical investigation to study the role of personal and social characteristics on acceptance of e-banking adoption. The proposed study designs two questionnaires and distributes them among 384 randomly selected people who use online banking in province of Alborz, Iran. The proposed study examines the effects of five factors including Neuroticism, Extraversion, Openness to experience, Conscientiousness and Agreeableness on e-banking adoption. Using regression techniques, the study has confirmed that Neuroticism and Agreeableness have negative and meaningful impact on e-banking adoption while Conscientiousness has positive and meaningful relationship with e-banking adoption.
关键词：Online banking; Neuroticism; Extraversion; Openness to experience; Conscientiousness; Agreeableness