文章基本信息

标题：Purchasing green to become greener: Factors influence consumers’ green purchasing behavior
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作者：Hosein Vazifehdoust ; Mohammad Taleghani ; Fariba Esmaeilpour 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2013
卷号：3
期号：9
页码：2489-2500
DOI：10.5267/j.msl.2013.08.013
出版社：Growing Science
摘要：This study proposes an integrated model that combines the Theory of Reasoned Action (TRA) and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling on a sample of 374 consumers from the Guilan province in Iran. The results show that attitude is explained by consumers’ environmental concern, quality of green products, green advertising and green labeling. The results of the structural equation analysis indicate that attitude positively influences intention to purchase green products. Green purchasing intention also influences on green purchasing behavior. This paper also discusses the implications of the results for marketers and researchers.
关键词：Green products; Theory of Reasoned Action (TRA); Green Purchasing Behavior