文章基本信息

标题：FINANCING OF TOURISM INDUSTRY (A HYBRID APPROACH DELPHI - ANP - VIKOR)
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作者：Pezhman Arzhang ; Naser Hamidi
期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2014
卷号：3
期号：8
出版社：Sohar University, Oman and American University of Kuwait
摘要：Tourism is one factor that led to the establishment of equilibrium in the balance of payments and growth in revenue is generated and as an important source of income for the national economy is considered. The purpose of this study, evaluateof factors affecting the financing of tourism industry in Iran.In this study of 15 experts in the field of tourismis used.We use the Delphi methodto identify of factors affecting the financing of tourism industry. The effective factors that have been identified include : rules,financing methods,sanctions, monetary policy, banking system, currency fluctuations, problems of supply and demand, Money and Capital Market.The factors were weighted by the method of ANP.The analytic network process (ANP) is a generalization of analytical hierarchy process (AHP) and can be used to treat more sophisticated decision problems.Finaly this factors throughVIKOR methodexaminedon travel agents, company advertising, hotels, and tourists.The VIKOR method was developed for the multi-criteria optimisation of complex systems.This method focuses on ranking and selecting from a set of alternatives in the presence of conflicting criteria.Results showed that these factors will have the greatest impact on tourists
关键词：Financing; Tourism;industry;Delphi;ANP;VIKOR