文章基本信息

标题：Power of Word of Mouth Advertising
本地全文：下载
作者：Shruti Jain
期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2012
卷号：2
期号：3
出版社：Cosmic Journals
摘要：Every mark eter spen ds millions of money when it comes to marketing and adv ertising th eir prod uct. From con vention al marketing techniques like television, radio, newspapers to latest trends like direct mail, internet selling website, companies make sure to get into all fields of advertising to make their visibility in the market which could eventually lead to sales but when it comes to branding and sales, nothing can beat word of mouth advertising