文章基本信息

标题：Cluttered Market: Branding is the Key
本地全文：下载
作者：Shruti Jain
期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2012
卷号：2
期号：3
出版社：Cosmic Journals
摘要：A term "Cluttered Market" is used to describe the phenomenon of a marketplace being full or even overcrowded with products. It also refers to the extreme amount of advertising the average consumer sees in their daily lives.In today's era many companies are fighting to find the space in the overpopulated marketing industry. Market is full of all types of products which are catering to the need of same segment and are targeted to the same group of people. To make their mark in customer's preferential list, every company has come u p with innovating communication strategy and is working hard to make their space in the market. Too many products along with too many promotional strategies have made the market over crowded which have raised th e difficulties to co nsumer while cho osing th eir product. This competition has induced these companies to come up with new technology and to introduce promotional method to outshine their competitors. Today, every company is trying hard to leave no stone unturned when it comes to branding their products and services in the market. Effective advertising and focused approach is the key to deal with such a situation