文章基本信息

标题：The strategy for the development of electronic publishing in small markets
本地全文：下载
作者：Despot, Ivona ; Jakopec, Tomislav
期刊名称：Libellarium : Journal for the history of writing, books, and memory institutions
印刷版ISSN：1846-8527
电子版ISSN：1846-9213
出版年度：2014
卷号：6
期号：1-2
页码：0-0
语种：English
出版社：Department of Library and Information Science
摘要：This paper analyses technological trends which affect the business models in the publishing industry and create innovative publishing products which reflect the reader's needs in the digital environment. Although technology already offers many possibilities, the way it is used is both a technical and a market-related issue. The migration to the digital environment has stimulated major changes in publishing and other media industries. Publishing sectors such as scientific publications quickly accept the new technological opportunities. Free content and self-publishing models shake the publishing industry and change the publisher's traditional position in the book publishing chain. Advanced software solutions offer authors easy access to virtual ‘shelves’, allowing publishers a simpler, quicker production and distribution. Changes carry many challenges and threats since the technology is still at an early stage of implementation. This paper presents new trends and predictions, and their potential impact on publishing, with a special focus on small linguistic distribution markets such as the Croatian book market.
关键词：electronic publishing; self-publishing; free content; strategy; Croatia