文章基本信息

标题：Marketing management in farm agritourism
本地全文：下载
作者：A. DUMITRESCU ; I. PETROMAN ; M. STEFANOVIC 等
期刊名称：Universitatea de Stinte Agricole si Medicina Veterinaria a Banatului Timisoara. Lucrari Stiintifice. Seria I. Management Agricol
印刷版ISSN：1453-1410
出版年度：2012
卷号：XIV
期号：2
页码：423-429
出版社：Universitatea de Stiinte Agricole si Medicina Veterinara a Banatului Timisoara
摘要：Tourism potential cannot be valorised if the people involved in tourism – tour-operators and tourists – cannot rely on a few elements that are strictly necessary to practice tourism a travel agency, that recommends the best places for the practice of one's favourite type of tourism; some means of transportation that take the tourists to the desired place; a place where one can find proper accommodation; a place where one can have food properly; one or several places where one can have fun. The appearance of new channels of distribution and the changes of power structu re have lead to a change of the priorities in the field of distribution and of managerial decisions, now that distribution has become, for many tour-operators, a critical aspect of strategic management
关键词：management; marketing; agritourism farm