文章基本信息

标题：Marketing mix in farm agritourism
本地全文：下载
作者：A. DUMITRESCU ; I. PETROMAN ; D. JULEAN 等
期刊名称：Universitatea de Stinte Agricole si Medicina Veterinaria a Banatului Timisoara. Lucrari Stiintifice. Seria I. Management Agricol
印刷版ISSN：1453-1410
出版年度：2012
卷号：XIV
期号：2
页码：417-423
出版社：Universitatea de Stiinte Agricole si Medicina Veterinara a Banatului Timisoara
摘要：The main problem of tourism marketers is to balance short-term tourism opportunities demand and long-term brand development and strategic direction. In extreme cases (terrorist attacks, natural disasters, etc.) the strategic direction cannot be pursued any longer. The four Ps of marketing mix in tourism are doubled by other 3 Ps adapted to tourism services service supply process, physical proof of the service supplied, and participants
关键词：marketing mix; agritourism; farm