文章基本信息

标题：The Influence of Political-Legal Forces on Jordanian Industrial Exports in the Private Sector
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作者：Tareq Hashem ; Rand Irshaidat
期刊名称：International Journal of Marketing Studies
印刷版ISSN：1918-719X
电子版ISSN：1918-7203
出版年度：2014
卷号：6
期号：1
页码：103
DOI：10.5539/ijms.v6n1p103
出版社：Canadian Center of Science and Education
摘要：This study aims to measure the Influence of Political-Legal forces, which both are elements in the marketingexternal environment, on Jordanian exporting performance. The researchers employed the experimentalapproach in conducting the study and the applications of this approach including statistical analysis of datacollected for the field study. The population of the sample comprises marketing managers in Jordanian exportingcompanies. Questionnaires were distributed over a convenience sample that amounted to (50) respondents. Theresearchers found that political and legal factors hold an effect on the Jordanian exporting performance. Theeffect of political and legal factors on the Jordanian exporting performance does not vary according to themarketing manager’s educational level and marketing manager’s working experience. The study suggests thatthe concluded pyramid to be treated as a point of reference to Jordanian decision makers when attempting toencounter or avoid the threats posed by political and legal factors on the exporting performance.