期刊名称:International Journal of Business and Management
印刷版ISSN:1833-3850
电子版ISSN:1833-8119
出版年度:2014
卷号:9
期号:1
页码:1
DOI:10.5539/ijbm.v9n1p1
语种:English
出版社:Canadian Center of Science and Education
摘要:This research aims to investigate behavioral factors influencing the decisions of individual investors at theSecurities Companies in Ho Chi Minh City, Vietnam. Data for this research was collated from 188 responsesfrom individual investors, accounting for the response rate of 63%. There are five behavioral factors ofindividual investors at the Ho Chi Minh Stock Exchange: Herding, Market, Prospect, Overconfidence-gamble’sfallacy, and Anchoring-ability bias. Securities Companies may also use the findings of this research for betterunderstanding on investors’ decision to give better recommendations to them. Stock prices then reflect their truevalue and Ho Chi Minh stock market becomes the yardstick of the economy’s wealth and helps enterprises toraise capital for business activities.