文章基本信息

标题：Private Labels, Price Rivalry, and Public Policy
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作者：Tommy Staahl Gabrielsen ; Lars Sørgard
期刊名称：Discussion Papers / Norwegian School of Economics and Business Administration
印刷版ISSN：0804-6824
出版年度：2000
出版社：Bergen
摘要：The article examines how the existence of a retailer owned brand,private label, a¤ects the price setting of a national brand. We …ndthat the potential for a private label introduction may lead to priceconcessions from the national brand producer, but that actual privatelabel introduction as such may very well lead to higher retail prices onnational brands. We argue that this may have important implicationsfor the interpretation of empirical results and thepublicpolicy towardsnational brands