文章基本信息

标题：MODERN MARKETING, CONCEPTS AND CHALLENGES
本地全文：下载
作者：Ramin Rahnama ; Ali Hossein Beiki
期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2013
卷号：2
期号：6
出版社：Sohar University, Oman and American University of Kuwait
摘要：Marketing is a processthat affectour lives. We are consumers, but many of us are part of marketing like salespersons, wholesalers, rivals, Raw material suppliers and so force. As we know,the concept of marketing is constantly redefined. Marketing defines activities that create value through exchange between parties. This concept is a traditional definition of marketing. That used in many companies and organization, but in the globalization age,another concept is created that called modern marketing. In this article we tried to examine the concept of modern marketing,role and characteristicsand challenges of its usage in companies and firms
关键词：Marketing; Marketing Strategic; Marketing Mix; Modern Marketing; Role of ;Modern Marketing