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标题：Sources of Information Influencing Students’ Selection of B-Schools
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作者：Dr. Dhiraj Jain ; Ms. Monika Shrimali (India)
期刊名称：Researchers World - Journal of Arts Science & Commerce
印刷版ISSN：2229-4686
电子版ISSN：2229-4686
出版年度：2013
卷号：4
期号：3
页码：101-113
出版社：Educational Research Multimedia & Publication
摘要：In the context of higher education especially Business Management education in Rajasthan, a noticeable trend has been the increasing competition among B-Schools to attract the students. Various competitive strategies have been used to attract the students. The study is aimed to identify the various sources of information that influences a student's selection of a B-School in Rajasthan. Data was collected from the students from the five major cities of Rajasthan (Jaipur, Jodhpur, Ajmer, Kota and Udaipur). A sample of 201 students was surveyed for the present study. F- Test ANNOVA was used to find the association/non association between the variables.
关键词：Management Institutes; B-Schools; Return on investment. ; var currentpos;timer; function initialize() { timer=setInterval("scrollwindow()";10);} function sc(){clearInterval(timer); }function scrollwindow() { currentpos=document.body.scrollTop; window.scroll(0;++currentpos); if (currentpos != document.body.scrollTop) sc();} document.onmousedown=scdocument.ondblclick=initializeR;RR;R;esearchers;esearche rs;esearchers;esearche rs;W;orld;orld;orld;orld;Journal of Arts; Science & Commerce ;■;E-ISSN 2229-4686 ;■;ISSN 2231-4172;International Refereed Research Journal ■ www.researchersworld.com ■ Vol.–IV; Issue–3; July 2013 [102] ;INTRODUCTION: ;Management education is in great demand especially after the change towards liberalization; privatization and ;globalization. India being a part of the global linkage after the WTO agreement is becoming a technology ;focused/influenced society. Nearly one lakh management graduates pass out every year in India; providing a ;tremendous potential to contribute to the creation of know ledged society. There is also a need that the ;dependence on foreign literature and techniques could be minimized and management teaching and thinking ;could be based upon practical experiences deriving strength from Indian ethos. Management education needs to ;be made value based; rather than based on money. ;Determination of an applicant's desired MBA program outcome is not easy or direct. Therefore; multiple ;approaches should be used to find the various criteria of expected benefits and in determining how different ;choices measured. Investing in an MBA experience involves huge costs to students who have high expectations ;for appropriate paybacks in career success. The choice to undertake an MBA and the choice of which MBA ;program to undertake could change one's life dramatically. Therefore; it might be expected that the potential ;MBA students should invest far more effort in choosing a business school than do high school students ;choosing where to study for their undergraduate degree. However; there is little research done on the MBA ;selection process and development of successful marketing strategies according to market needs. What ;benefits outcomes do applicants seek and what set of benefits outcomes do they see in the MBA brands of ;different institutions. What sources of information a student looks for while taking admission in an MBA ;Programme. The study addresses this issue in the context of the students to whom the various sources of ;information is helpful and guide them in taking admissions in MBA programmes. In order to identify the ;sources of information influencing the students' selection of an MBA programme the following criteria was ;established and identified: ;.;Criteria a student looks for while selecting or short listing B-Schools. ;.;Sources of knowledge a student trusts for ranking and other information about B-Schools. ;.;Important sources of knowledge assimilation for a student during the MBA Course. ;Criteria a student looks for while selecting or short listing B-Schools were identified from the following variables: ;1. Ranking of the B-school as per different business magazines and survey agencies ;2. Ranking of the B-school as per different management education related websites ;3. Recommendations given by coaching classes ;4. Recommendation by friends ;5. Recommendation by peers ;6. Recommendation by parents ;7. Brand recall due to advertisements of B-schools ;8. Fees ;9. Location convenience ;10. Placement records ;11. Reputation of the faculty ;12. Uniqueness of the course content ;13. Return on Investment in terms of job placements ;14. Academic infrastructure like library; classrooms etc ;15. Infrastructure facilities like sports; hostel etc ;Sources of knowledge a student trusts for ranking and other information about B-Schools were identified from ;the following variables: ;1. pagalguy.com ;2. mbauniverse.com ;3. mbaskool.com ;4. TCYonline.com ;5. Business standard B-school rankings ;6. Others ;7. Outlook standard B-school rankings ;The most important sources of knowledge assimilation for a student during the MBA Course were identified ;from the following variables: ;1. Opportunity to organize college fests and events ;2. Knowledge base of the faculty ;3. Alumni interaction with the B-school