文章基本信息

标题：Open innovation and user’s involvement in new product development: a case study in the automotive sector
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作者：Sergio Ricardo Mazini ; José Alcides Globo Junior ; Daniel Jugend 等
期刊名称：Product : Management & Development
印刷版ISSN：1676-4056
出版年度：2013
卷号：11
期号：1
出版社：Instituto de Gestão de Desenvolvimento de Produto
摘要：Innovation is an essential factor for obtaining competitive advantages. The search for external knowledge sources for product creation, which can contribute to the innovation process, has become a constant among companies, and users play an important role in this search. In this study, we aimed to analyze user抯 involvement in the product development process based on open innovation concepts. We used the unique case study research method. This study was carried out in an automotive company that has developed a project of a concept car involving user抯 through the Web 2.0. With such scope, the research demonstrates that users can contribute not only with generation of ideas but also with the innovation process itself
关键词：open innovation; user driven innovation; new product development