文章基本信息

标题：The New Product Development Process: a discussion on the teaching proposal
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作者：Miguel Ángel Aires Borrás ; Ricardo Coser Mergulhão
期刊名称：Product : Management & Development
印刷版ISSN：1676-4056
出版年度：2013
卷号：11
期号：1
出版社：Instituto de Gestão de Desenvolvimento de Produto
摘要：The new product development process is of crucial importance for many organizations� survival. Many graduate programs in Brazil teach the subject in a non-applied. This article describes the experience in teaching the subject of new product development (NPD) through empirical research and, as a result, presents a proposal for teaching NPD integrated with other subjects
关键词：teaching; new product development; problem-based learning