文章基本信息

标题：STRATEGIC PRODUCTION MANAGEMENT IN ENTERPRISE
本地全文：下载
作者：Biljana Predić
期刊名称：Facta Universitatis. Series Economics and Organization
印刷版ISSN：0354-4699
电子版ISSN：0354-4699
出版年度：1998
卷号：1
期号：6
页码：27-33
出版社：University of Nis
摘要：Strategic management business activity is the basis of every enterprise concerning involvement in international business. It is that condition that is necessary for the enterprise in order to lead in techniques, technology, and production, marketing activities and entire business organisation. Business internationalisation on the global market, the aim that every enterprise strives for due to very broad economic horizon of management, may be realized only trough strategic business alliances. It is by market and the other limits levelling, as well as by use of flexible forms when cooperation between enterprise is concerned, together with management and marketing behaviour of the enterprise, that use of adequate business strategies is provided for. That is why strategic management over production is to ask for special strategies in the scope of technology, product and market, which should provide for different priority for every enterprise - partner in strategic alliance and its development on the global market, and that is the paper to be dealt with.