文章基本信息

标题：MARKETING DIMENSIONS OF GLOBAL ADVERTISING
本地全文：下载
作者：Goran Milovanović
期刊名称：Facta Universitatis. Series Economics and Organization
印刷版ISSN：0354-4699
电子版ISSN：0354-4699
出版年度：1997
卷号：1
期号：5
页码：71-78
出版社：University of Nis
摘要：The aim of the paper is to evaluate important marketing dimensions of global advertising through analysis and synthesis of certain theoretical knowledge in areas such as: the nature of advertising messages on global markets, modifying messages to necessities of local markets and influence of advertising on the choice the brand of the product. An insight into the marketing mix and analysis of above mentioned advertising (the aim of the paper) are focused on upgrading the image of the product as well as on the rise of sale and profit in global terms.