文章基本信息

标题：Brand Name and Private Label Price Setting by a Monopoly Store
本地全文：下载
作者：Jeffrey M. Perloff ; Jeffrey T. LaFrance ; Hayley H. Chouinard 等
期刊名称：Discussion Paper Series / Department of Economics, Monash University
出版年度：2012
卷号：1
出版社：Monash University
摘要：A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and a private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters.
关键词：brand name; private label; monopoly; pricing