文章基本信息

标题：Taking Competitive Advantage By Business Model Innovation
本地全文：下载
作者：Mustafa BEKMEZCİ
期刊名称：Yönetim ve Ekonomi
印刷版ISSN：1302-0064
出版年度：2013
卷号：20
期号：1
页码：291-314
出版社：Celal Bayar University
摘要：In the world and Turkey there are many companies that both survive and increase their market shares and profits by changing business models. Business model innovation is one of the best and prevailing methods to tackle with the difficulties emerged in crisis and recession periods and the other endangering factors that should be reacted at once as well as to increase market share and to make profit. In this study, some significant points that companies have to consider for taking competitive advantage by business model innovation are indicated. Taking these findings into consideration will help managers to cope with the crises caused by environmental and/or organizational factors
关键词：Business Model; Business Model Innovation; Crisis