文章基本信息

标题：Do online privacy policies and seals affect corporate trustworthiness and reputation?
本地全文：下载
作者：Yohko Orito ; Kiyoshi Murata ; Yasunori Fukuta 等
期刊名称：International Review of Information Ethics
印刷版ISSN：1614-1687
出版年度：2013
卷号：19
期号：19
出版社：International Center for Information Ethics
摘要：In this study, we attempt to examine the effectiveness of online privacy policies and privacy seals/security icons on corporate trustworthiness and reputation management, and to clarify how young Japanese people evaluate the trustworthiness of B to C e-business sites in terms of personal information handling. The survey results indicate that posting online privacy policies and/or privacy seals/security icons by B to C e-businesses does not work for creating trust in business organisations by consumers actively. Instead, existing good name recognition and/or general reputation can engender trust and, increasingly, better their reputation in terms of personal information use and protection.