文章基本信息

标题：Effect of Marketing Strategy on Customer Loyalty Bajapuik Savings at PT. BPR Berok Gunung Pangilun Padang
本地全文：下载
作者：Hery Heryanto
期刊名称：International Journal of Lean Thinking
电子版ISSN：2146-0337
出版年度：2011
卷号：2
期号：1
页码：61-90
出版社：Konya Teknokent, Selcuk University
摘要：This study attempts to look and see if the marketing strategy of product, price, and location and upon promotion will affect customer loyalty bajapuik savings on PT.BPR Berok Gunung Pangilun Padang. This study uses primary data, where the object under study here is PT. BPR Berok Gunung Pangilun Padang. Total sample was 100 people taken from the 5750 population of people who gathered from 3 cash offices and 1 center office at PT. BPR Berok Gunung Pangilun Padang. The approach used to test the hypothesis of this study is multiple regression analysis, t-test f-test and anova. From the results showed that a significant difference between variables Marketing Strategies with Customer Loyalty.
关键词：Strategy; Marketing; Loyalty; Customer; Bajapuik Savings & BPR Gunung Pangilun.