文章基本信息

标题：Aplicação da Tecnologia da Informação na Customização em Massa no Setor de Telecomunicações
本地全文：下载
作者：Heitor M. Quintella ; Dario José Braga Paim ; Carlos Pestana 等
期刊名称：Relatórios de Pesquisa em Engenharia de Produção
电子版ISSN：1678-2399
出版年度：2005
卷号：5
出版社：Universidade Federal Fluminense (UFF)
摘要：This article descrbes arecent research developed in 20 companies, most of them with an expressive market share in telecommunications segment in Brazil.It's worth to mention that telecommunications services were privatized in 1998, and it's changed the competitive scenario completely.The question was to identify, if those companies were prepared to compete in the new arena.By interviewing executives in companies such as mobiles, long distance, service providers and infrastructure suppliers. This research gathered a rich sample of strategic information.The main objective of this research was to verify, if those companies were prepared to face the current turbulence in the market and taking actions towards of the new paradigm, The Mass Customization.
关键词：Information System Strategy; Dynamic Stability Model; Industry ;Competitiveness