文章基本信息

标题：Destinasyon Merkezi Olarak İstanbul İmajı: Ampirik Bir Araştırma
其他标题：The Image of Istanbul as a Destination Center: An Empirical Research
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作者：Deniz MADEN ; Nahit Erdem KÖKER ; Füsun TOPSÜMER 等
期刊名称：Global Media Journal : Turkish Edition
电子版ISSN：1309-7601
出版年度：2012
卷号：3
期号：5
页码：105-128
出版社：Yeditepe University
摘要：This study investigates the destination image of Istanbul and compares the perceived images of people from different countries. The research has been applied to a sample of university students in Italy (bachelor, master and doctoral) who are coming from different countries around the world for their studies. A q uantitative research has been used by app lying a survey with measures derived from the existing research in the field . The objective of this study is to display the perceptions on Istanb ul's destination image from the point of view of the chosen sample and co mpare these perceptions according to natio nality. With this study, the researchers are looking forward to contribute to the academic literature by projecting perceptions of university students of a multinational sample. It is also aimed to contribute to the further strategies and work on the destinatio n image of Istanbul.
关键词：Destination Image; Image Perception; The Image of Istanbul