文章基本信息

标题：THE FUTURE OF JOINT VENTURES: LITERATURE REVIEW
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作者：Reem Sayyed Hussien Ahmed ; Sally Sayyed Hussien Ahmed
期刊名称：International Journal of Business and Management Studies
电子版ISSN：1309-8047
出版年度：2013
卷号：5
期号：2
出版社：Social Sciences Research Society
摘要：Joint venture is a strategic decision. Therefore, it needs effective strategies and alternatives in order to reach its aimed objectives. This paper aims to investigate the future of Joint Ventures (JVs) and its importance to organization sustainability, as well as the factors affecting its success. Due to the heavy competition and dramatic changing in the environment nowadays, gaining a sustainable competitive advantage is very crucial for organizations to remain successful. That’s why strategic management and good analysis must be done before formulating the most suitable strategy, and the simplest most common way to do this is SWOT analysis.The role of strategic management in enhancing JVs performance will also be discussed.In order to achieve the aim of this paper a review of literature is covered, some conclusions and recommendations are also provided.
关键词：Joint Ventures (JVs); Strategic management; Co-operative strategy; Sustainability; Competitive advantage; SWOT analysis