文章基本信息

标题：Strategic Decisions in Agribusiness
本地全文：下载
作者：Boris Kuzman ; Anton Puskaric ; Velibor Potrebic 等
期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2010
期号：4
页码：35-42
出版社：Petroleum-Gas University of Ploiesti
摘要：The decision to go international in a gribusiness provides the company with great possibilities to achieve sales and profit growth. Naturally, the company should seek resources for its growth and development outside the country, either through export marketing, or through indirect or direct internationalization. In spite of the opportunity for growth and development, the internationalization of business may be uncertain due to the fact that in each country the company has to face a different social, political, cultural system, a different market, consumers and competition. In addition, the company may face various restrictions while entering the foreign market, such as political instability, fluctuating economic conditions, certain deg ree of protectionism, high product quality standards etc. In order to minimize uncertainty and risks, it is necessary to do an array of researches and analyses, prior to entering foreign markets
关键词：agribusiness; strategy; vision; mission; penetration; market; competitive ability; ;internationalization; globalization