文章基本信息

标题：Motivations of a Systemic Approach of the Innovative Strategies for a ‘Green’ Product
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作者：Violeta Sima
期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2010
期号：3
页码：104-111
出版社：Petroleum-Gas University of Ploiesti
摘要：This article continues to present some considerations regarding an integrated approach of product strategies from a 'green' perspective, from the Specific aspects of the Green Customer Satisfaction, related to Company, Product/service and Price, being part of a larger research of the author. A systemic approach to green innovation is exposed starting from the changes in the marketplace. This approach takes into consideration six dimensions: the organizational dimension, the strategic dimension, the technological dimension, the process dimension, the product dimension and the marketing one
关键词：green product; green strategy; green advantage; mix green satisfaction