文章基本信息

标题：Status and Possibilities of Apple Export from the Republic of Serbia
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作者：Branislav Vlahovi. ; Drago Cvijanovi. ; Branka Maksimovi 等
期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2009
期号：2
页码：13-21
出版社：Petroleum-Gas University of Ploiesti
摘要：According to the scope of apple production and its economical significance, apples are highly significantfor producers of continental fruit in Serbia. It ranks among the most extensive and economically mostuseful fruit sorts. Within the structure of the total area planted with fruits, apples account for 27 %occupying the second place immediately after the plums. Out of the total domestic production 10 % getsexported. The average export amounts to US $ 6.2 million. Apple export should serve as a driving force ofproduction increase and it represents an imperative of fruit production in the future. The paper deals withexport of apples from the Republic of Serbia. The purpose of this study is to analyze regional destinationof export, as well as the necessary measures for increased export to the international market. Absence ofmarketing concept in production and export, rather marked government's role, and effect of measures ofagrarian protectionism of the developed countries represent limiting factors of improved apple exportfrom this country
关键词：apple; export; marketing