文章基本信息

标题：Marketing Performing a Function in Tourist Development of Novi Sad
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作者：Predrag Vukovic ; Jonel Subic ; Claudiu Cicea 等
期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2007
期号：1
页码：1-6
出版社：Petroleum-Gas University of Ploiesti
摘要：The aim of the paper is to point out the strategic directions for the development of the tourism in NoviSad, having in mind both the theoretical knowledge and the principles of marketing and management ofthe tourist destination and the practical implementation of the both of them. In this way it would beevident how to make use of great potential for further development of the tourism in a practical sense
关键词：tourism; strategy; development; destination; marketing; management