文章基本信息

标题：Strategic Pricing
本地全文：下载
作者：Adrian Micu ; Angela Luiza Micu
期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2006
期号：2
页码：43-52
出版社：Petroleum-Gas University of Ploiesti
摘要：Few managers, even those specializing in marketing, think strategically about pricing. Consider yourexperiences and observations. Were the pricing decisions you encountered made in reaction to a pricingproblem, or were they planned to exploit an opportunity. Did the company arrive at those decisions by analyzingonly the immediate impact on profitability, or did it also consider how the reactions of customers or competitorsmight change the picture. Did the decisions focus purely on price, or did they involve alignment of a marketingprogram to support the pricing decision. Few companies proactively manage their businesses to create theconditions that foster more profitable pricing
关键词：cost; price; value; customers