文章基本信息

标题：Pricing the Innovation for Market Penetration
本地全文：下载
作者：Adrian Micu
期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2006
期号：2
页码：39-42
出版社：Petroleum-Gas University of Ploiesti
摘要：The factors that influence pricing strategy change over the life of a product concept. The market definedby a product concept passes through four phases: development, growth, maturity, and decline. Briefly, thechanges in the strategic environment over those phases are as follows:Market development. Buyers are price insensitive because of their knowledge of the product's benefits.Both production and not a threat since the potential gains from market development exceed those fromcompetitive rivalry. Pricing strategy signals the product's value to potential buyers, but buyer educationremains the key to sales growth
关键词：market; price; buyers; sales; products