文章基本信息

标题：An exploration study on factors influencing on market orientation: A case study of tourism industry
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作者：Hamid Bagheri ; Masoud Hassanabadi ; Fatemeh Isapour 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2013
卷号：3
期号：6
页码：1507-1510
DOI：10.5267/j.msl.2013.05.044
出版社：Growing Science
摘要：During the past two decades, tourism industry has become popular among many researchers in developing countries. Tourism is able to attract substantial amount of investment to some areas where many investors are normally unwilling to invest in. This paper, presents important factors influencing market orientation in tourism industry based on the implementation of factor analysis. The proposed study designs a questionnaire and distributes it among 267 experts who are involved in tourism industry. Cronbach alpha has been calculated as 0.873, which validates the overall questionnaire. The results of factor analysis have indicated that six factors of market oriented, limiting rules and regulations, strategic competition, marketing planning culture, financial figures and top management.
关键词：Factor analysis; Market oriented; Tourism industry