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  • 标题:A factor analysis to find critical success factors in retail brand ,
  • 本地全文:下载
  • 作者:Naser Azad ; Seyed Foad Zarifi ; Somayeh Hozouri
  • 期刊名称:Management Science Letters
  • 印刷版ISSN:1923-9335
  • 电子版ISSN:1923-9343
  • 出版年度:2013
  • 卷号:3
  • 期号:3
  • 页码:827-832
  • DOI:10.5267/j.msl.2013.02.004
  • 出版社:Growing Science
  • 摘要:The present exploratory study aims to find critical components of retail brand among some retail stores. The study seeks to build a brand name in retail level and looks to find important factors affecting it. Customer behavior is largely influenced when the first retail customer experience is formed. These factors have direct impacts on customer experience and satisfaction in retail industry. The proposed study performs an empirical investigation on two well-known retain stores located in city of Tehran, Iran. Using a sample of 265 people from regular customers, the study uses factor analysis and extracts four main factors including related brand, product benefits, customer welfare strategy and corporate profits using the existing 31 factors in the literature.

  • 关键词:Factor analysis; Retail brand; Market share adjustment
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