文章基本信息

标题：An empirical survey to investigate quality of men's clothing market using QFD method ,
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作者：Samira Golshan ; Hassan Javanshir ; Abosaied Rashidi 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2012
卷号：2
期号：5
页码：1741-1746
DOI：10.5267/j.msl.2012.04.013
出版社：Growing Science
摘要：One of the most important techniques on improving customer satisfaction in clothing and textile industry is to increase the quality of goods and services. There are literally different methods for detecting important items influencing clothing products and the proposed model of this paper uses quality function deployment (QFD). The proposed model of this paper designs and distributes a questionnaire among some experts to detect necessary factors and using house of quality we determine the most important factors impacting the customer's clothing selection. The proposed study of this paper focuses men who are 15 to 45 years old living in Yazd/Iran. The brand we do the investigation sells the products in three shopping centers located in this city. We have distributed 100 questionnaires and collected 65 properly filled ones. Based on the results of our survey, suitable design, printing and packaging specifications, necessary requirements, optimization of production planning and appropriate sewing machine setting are considered as the most important characteristics influencing the purchase of a clothing products
关键词：QFD; Customer satisfaction; Quality control; House of quality