文章基本信息

标题：Investigation the impact of outsourcing on competitive advantages' creation by considering Porter's model; Case study: Zamyad Company
本地全文：下载
作者：Ahmad Reza Kasrai ; Hassan Mehrmanesh ; Reza Ayazzade Shirazi 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2012
卷号：2
期号：4
页码：1065-1072
DOI：10.5267/j.msl.2012.03.015
出版社：Growing Science
摘要：Competitive advantage is an important factor in boosting companies' success and is considered more emphatically in management and strategic marketing literature in recent years. There are many different ideas about effective factors in creation of competitive advantages. Also fast rate of change in business, is forcing CEOs to utilize some strategies, which have the best impact on current organizational circumstances and the future trend of investigation in organizational trades. Outsourcing is one of the best strategies, which are widely utilized by CEOs in different organizations. Many managers believe that outsourcing is the solitary way for preserving the balance of organization in 21 century. Based on Porter competitive advantage model, there are three strategies, which lead a company to reach competitive advantage. These strategies are cost leadership, differentiation strategy and segmentation strategy. In this article, we are investigating outsourcing effects on creation of competitive advantages through Porter model in an automotive factory in Iran. We design a questionnaire for gathering necessary information about the role of outsourcing in creation of different strategies as competitive advantages in managers' point of view. We analyze the questionnaires and implement a goodness of fit test to recognize the distribution of data and the statistical method. Preliminary results show that nonparametric statistic methods can be utilized for testing our hypothesis. We use a Wilcoxon test to consider the null hypothesis and a Friedman test to estimate the rank of means. Our findings verify an undeniable effect of outsourcing on creation of competitive advantage and the ranking list is presented
关键词：Outsourcing; Competitive Advantages; Porter's Model; Cost Leadership Strategy; Differentiation Strategy; Segmentation Strategy