文章基本信息

标题：A multi objective geometric programming approach for electronic product pricing problem
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作者：Mohsen Fathollah Bayati ; Ahmad Makui
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2011
卷号：1
期号：3
页码：371-378
DOI：10.5267/j.msl.2011.02.001
出版社：Growing Science
摘要：Nowadays electronic commerce plays an important role in many business activities, operations, and transaction processing. The recent advances on e-businesses have created tremendous opportunities to increase profitability. This paper presents a multi-objective marketing planning model which simultaneously determines efficient marketing expenditure, service cost and product's selling price in two competitive markets. To solve the proposed model, we discuss a multi-objective geometric programming (GP) approach based on compromise programming method. Since our proposed model is a signomial GP and global optimality is not guaranteed for the problem, we transform the model to posynomial form. Finally, the solution procedure is illustrated via a numerical example and a sensitivity analysis is presented
关键词：Optimal pricing Optimization Multi-objective decision making Geometric programming Compromise programming