文章基本信息

标题：An empirical study to determine the critical success factors on customer retention: A case study of Iranian banking sector ,
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作者：Fereshteh Amin ; Hamed Babaei ; Ali Ramezani 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2011
卷号：1
期号：2
页码：187-194
DOI：10.5267/j.msl.2010.03.001
出版社：Growing Science
摘要：The new millennium must be called the century to compete for survival. The increase interaction among international organizations has changed the world into a global village and firms have no choice but to develop a variety of instruments and equipments to compete with each other. Value engineering (VE) is one of the new techniques of management science emerged in using the power of organizational creativity and entrepreneurship programs. VE modifies the organizational activities, removes the non value-added activities and increases the current values of organizations. VE has been successfully implemented in many areas of management such as quality, productivity, project management, etc. The success of a VE program depends on many organizational factors such as the availability of resources, the strategy and the organization structure, the senior management support, the organizational culture and the communication and information systems. In this study, we indentify and prioritize organization factors affecting the implementation of VE using ELECTRE III method
关键词：ELECTRE III; Value engineering; Multiple criteria; Organizational factors; Strategic planning