文章基本信息

标题：Usage of data mining for analyzing customer mindset
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作者：Priti Sadaria ; Miral Kothari
期刊名称：International Journal of Electronics and Computer Science Engineering
电子版ISSN：2277-1956
出版年度：2012
卷号：1
期号：4
页码：2533-2538
出版社：Buldanshahr : IJECSE
摘要：As this is the era of Information Technology, no filed remains untouched by computer science. The technology has become an integral part of the business process. By implementing different data mining techniques and algorithms on the feedback collected from the customer, we can analyzed the data. With help of this analyzed information we have clear idea about the customer's mind set and can take meaning full decision for production and marketing of particular product. To study about customer mindset different models like classification and association models are used in data mining
关键词：Data mining; Customer Relationship Management; Market Basket Analysis