文章基本信息

标题：Study the Relationship of Internal Marketing with Job Satisfaction, Organizational Commitment and Organizational Citizenship Behavior
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作者：Ali Shaemi Barzoki ; Tohid Ghujali
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2013
卷号：3
期号：3
页码：33-49
出版社：Human Resource Management Academic Research Society
摘要：Today, service organizations pay more attention to their human resources due to the changing and competitive nature of business. One of the concepts considered by such organizations under the current conditions is internal marketing that will have consequences such as job satisfaction organizational commitment and emergence of organizational citizenship behaviors if it is conducted properly. Thus the present survey examines the relationship of internal marketing with job satisfaction organizational commitment and organizational citizenship behavior. Statistical population of this survey included employees of Urmia Melli Bank that were equal to six-hundred fifty (650) persons. One-hundred sixty five returned questionnaires were analyzed after sampling and distributing One-hundred seventy five (175) questionnaires. Results reveal that all six hypotheses have been confirmed at confidence level 95%
关键词：internal marketing; job satisfaction; organizational commitment; organizational ;citizenship behavior