文章基本信息

标题：Priority Processing of Effective Packing Elements on Increasing Greenhouse Products Exports in Viewpoint of Russian Reporters (Case Study of Greenhouse Cucumber)
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作者：Issa Fahim ; Esmaeil Hassan Poor ; Mohammad Yari Naserieh 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：12
页码：241-254
出版社：Human Resource Management Academic Research Society
摘要：This research analyzed Priority processing of effective packing elements on increasing greenhouse products exports in viewpoint of Russian reporters. Statistics society of the research includes 44 people. Provided questionnaire was distributed among them which 30 questionnaire were returned. This is a questionnaire research in which questionnaire comprises two sections. To process the priority of packing elements from greenhouse products average index was used. To answer the main question of research, "Weather packing elements of goods influences increasing greenhouse products exports to Russia in viewpoint of Russian reports." We examined five equations which are explained in the form of five hypotheses. In this research we try to determine that in view point of Russia reporter which elements of packing greenhouse cucumber has a meaningful relation to increasing exports and in other words, between which element and increasing exports to Russia there is no special relation. After doing some studies, interviews and distributing questionnaires, results showed that elements of package color, package weight and facility of opening the package influence increasing exports and in other side, two elements of package quality and package compatibility with environment don't influence increasing exports
关键词：Goods; marketing; packing; exports; marketing mix; greenhouse; greenhouse ;products; greenhouse cucumber