文章基本信息

标题：An Integrated Approach with Group Decision-Making for Strategy Selection in SWOT Analysis
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作者：Ihsan Yüksel
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：11
页码：134-161
出版社：Human Resource Management Academic Research Society
摘要：The main aim of this study was to improve the analytical dimension of SWOT (strengths, weaknesses, opportunities and threats) analysis with group decision-making, which underlines the analysis of internal and external environments that in turn, will improve the definition of corporate strategy within the strategic planning process. The main issue of the study was how to select the most appropriate strategy by taking into consideration different effects of each factor of SWOT analysis on strategy selection. The proposed model addresses strengths and opportunities as benefits and weaknesses and threats as costs. The model was solved with analytic network process (ANP) and fuzzy technique for order performance by similarity to ideal solution (TOPSIS) technique with group decision-making. The integrated ANP and Fuzzy TOPSIS model proposed at the end of the present study has been shown to be applicable to SWOT analysis and strategy selection
关键词：Strategic planning; SWOT analysis; Multi-criteria decision analysis; Group ;decision-making; ANP; Fuzzy TOPSIS