文章基本信息

标题：Investigate the Customers' Behavioral Intention to Use Mobile Banking Based on TPB, TAM and Perceived Risk (A Case Study in Meli Bank)
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作者：Hossein Rezaie Dolat Abadi ; Bahram Ranjbarian ; Faeze Kermani Zade 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：10
页码：312-322
出版社：Human Resource Management Academic Research Society
摘要：The aim of this study is to analysis the factors affecting the use of mobile banking in city of Isfahan. For this purpose, Theory of planned behavior (TPB) ,Technology acceptance model (TAM) and perceived risk were used to construct a model to study the adoption intention of mobile banking .We designed a questionnaire and used it to survey a randomly selected sample of customers of Meli bank. A total of 165 pieces of questionnaire papers are given out to the community randomly. We analyzed the data using Structured Equation Modeling (SEM) to evaluate the strength of the hypothesized relationships; the results provide support of the integrated TAM, TPB and perceived risk models and confirm its robustness in predicting customers' intention of adoption of mobile banking. The results indicated that the behavioral intention to use mobile banking is positively affected mainly by perceived behavioral control and subjective norm
关键词：mobile banking; TAM; TPB; perceived risk