文章基本信息

标题：The Analysis Of The Role Of Knowledge Management On Product Life Cycle (PLC) Of Commercial Organizations In Target Market, Case Study: Pishraneh Productive-Commercial Company (Electrical And Electronically Industry- Mazandaran Province)
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作者：Dr. Mohammad Reza Abbasi ; Ali Reza Zamanian
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：7
页码：31-50
出版社：Human Resource Management Academic Research Society
摘要：The present paper describes the concept and process of product life cycle in target market of the present commercial organizations. The results of the present study shows that the organization be familiar in target market via knowledge management with the concept and product life cycle of the goods, requires a good planning about the relationship of these two factors. The research population includes electrical and electronically industries of Mazandaran province, Pishraneh Productive-commercial Company. The sample size by Kergesi and Morgan table was 10 people who were selected by simple random sampling. The data collection tool is questionnaire. The content validity of the questionnaire was positive from the view of lecturers and experts. The reliability of the questionnaire was calculated 0.82 by Cronbach's alpha. By mathematical method (TOPSIS), the data were analyzed.
关键词：Knowledge management; product life cycle; target market; market knowledge