文章基本信息

标题：Exploring of Relationship between Corporation Social Responsibility and Loyalty and Satisfaction Customer and the Facilitating Role of Advertising on It (Case study: SHIRAZIT Co.)
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作者：Dr. Mohammad Reza Abbasi ; Hamed Moezzi ; Ali Asghar Eyvazi 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：1
页码：461-469
出版社：Human Resource Management Academic Research Society
摘要：Being effective is not the only responsibility of organizations but providing different services to society in which they live. Basically, an organization comes through to life upon social and general needs and its basic reason of existence is good production or providing services to the society. So, their entity, both organization and society, is in close relation together and each of which cannot be survived without another. The result of such relationship is that each act and decision of organization affects the society. This consequence causes each member of society knows itself participating in organizations performance and in return has this expectation that organizations be responsible to them. Here, the problem is that whether social responsibility is just a cost or organizations could be able to take advantage of benefits likeloyalty and customer satisfaction. Furthermore, is advertising important on this process or not First, based on combining-extending approach, we provide a new model and then using this model, SHIRAZIT Corporation will be looked into. Results of this study show that doing social responsibility by SHIRAZIT Corporation could be resulted in loyalty and customer satisfaction and in this process advertising activities could be quite facilitating. In aspect of strategy, this study is a correlation and in facet of goal is a descriptive-applicable
关键词：corporation social responsibility (CSR); advertising; loyalty and customer ;satisfaction