文章基本信息

标题：Assessment and Ranking the Effects of Marketing Mix on Flower and Plant Sale Volume
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作者：Gholamreza Jandaghi ; Ali Nghi Amiri ; Alireza Amini 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2011
卷号：1
期号：3
页码：207-219
出版社：Human Resource Management Academic Research Society
摘要：In order to optimize source allocation and decision making about marketing mix in flower and plant (F&P) industry field and in order to reach to benefit goals, this research estimate the effects of five elements included product, price, place, promotion and Sale Labor Traits on F&P sale volume. On this base, the effect of each of these elements on F&P sale volume is hyphenised and essential information is been collected from flower sellers' population in city Tehran by a questionnaire. We used random sample method and content of sample members has computed about 130 stores. The one sample t test in order to confirm or reject those hypothesizes has been used. All of hypothesizes was supported with 95 percent confidence interval, Then we ranked amount of effect of each element with Friedman's test
关键词：Marketing Mix; Sale Labor Traits; Flower & Plant Industry