文章基本信息

标题：YouTube viral videos and HIV prevention among African-Americans: Implications for HIV prevention
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作者：Jocelyn D. Patterson ; Khiya J. Marshall
期刊名称：Digital Culture & Education
印刷版ISSN：1836-8301
电子版ISSN：1836-8301
出版年度：2012
卷号：4
期号：3
页码：226-242
出版社：Digital Culture & Education (DCE)
摘要：A viral video is a video which gains widespread distribution through the process of Internet sharing, typically through email, blogs, and other media-sharing websites, such as YouTube. Given the popularity of YouTube with African Americans, a content analysis was conducted to examine the characteristics, content, and YouTube member responses to viral videos featuring African Americans and focusing on HIV/AIDS prevention. The top two most frequently viewed videos elicited in our search generated strong viewer comments that were grouped under three major themes: threats and insults toward the maker of the video, questions about the authenticity of the video maker’s claims, and positive comments supporting the statements made in the video. The motivation to share HIV-related videos may be related to the video’s elicitation of emotions like anger and frustration or the inspiration of feelings of encouragement or support.
关键词：African-American; Black; HIV; YouTube