文章基本信息

标题：E-Commerce across United States of America: Amazon.com
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作者：ANDREEA NICOLETA DONICI ; ANDREEA MAHA ; ION IGNAT 等
期刊名称：Economy Transdisciplinarity Cognition
印刷版ISSN：2067-5046
电子版ISSN：2068-7389
出版年度：2012
期号：1
页码：252-258
出版社：George Bacovia University from Bacau
摘要：Amazon.com has been during the time one of the most important leading force in e-commerce. Although during the years, the company had to face ups and downs, it did not stop her tobecome the most important pioneer in this industry. This article approaches the evolution ofAmazon.com from a PESTEL, Porter`s five forces, a competitor analyze point of view, also aninternal analysis and a SWOT analysis. E-commerce has become a key driver of business successnowadays
关键词：electronic e-commerce; Amazon.com; technology; globalization