文章基本信息

标题：Le commerce électronique comme problème de communication interculturelle
本地全文：下载
作者：Simina MASTACAN ; Angela Mihaela MASTACAN
期刊名称：Economy Transdisciplinarity Cognition
印刷版ISSN：2067-5046
电子版ISSN：2068-7389
出版年度：2008
期号：1
出版社：George Bacovia University from Bacau
摘要：The present work is an analysis of the e-commerce as an exchange that supposes a cultural and a communication dimension. We are trying to demonstrate that the proper economic transaction is doubled by the existence of certain strategies for the elaboration of the message and it is influenced both by the nature of the electronic support and by the inter-subjective relationship generated by the idea of exchange. Ecommerce is an activity having many economic advantages representing a well-known progress within the society evolution. Commercial communication established on an electronic way does not necessarily mean an attempt to substitute human authentic relations at least in what interpersonal communication is regarded.
关键词：Internet; commerce; communication; subjectivity; interculturality